This case study highlights how we helped a customer create a comprehensive marketing dashboard in Airtable, a powerful collaboration platform for organizing data. Our goal was to provide the customer with a user-friendly interface that would display valuable information about their marketing campaigns, including lead sources of customers, cost, and ROI, and deals won.
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As companies make more and more data-driven decisions, it's becoming increasingly important to have a central dashboard that shows the most important and up-to-date information. This case study shows how we helped a customer create a comprehensive marketing dashboard in Airtable to build a powerful collaboration platform for organizing data. Our goal was to provide customers with a user-friendly interface that displays valuable information about their marketing campaigns, such as customer sources, costs, ROI, and deals won.
Our client, a medium-sized company, had various sources from which their customers came, including Facebook, Instagram, Google Ads, and TikTok. There were also various campaigns and ads running on these platforms, and the company needed a way to organize this information to make data-driven decisions. The customer reached out to us for a dashboard in Airtable that provides an overview of his marketing campaigns and allows him to track their progress and make informed decisions.
In order to meet the customer's requirements, we first organized the information from his Pipedrive-Account in one Airtable-Base. We then used the interface option in Airtableto create a dashboard that clearly and concisely displays the necessary information. We experimented with various solutions until we found the best way to present the data in a way that made the information easy to access and understand.
The marketing dashboard we created gave an overview of the costs spent on each medium (Facebook, Instagram, Google, and TikTok) and how much revenue was generated through each medium, allowing the customer to calculate their ROI for each platform. In addition, the dashboard provided an overview of how many deals were closed across the various media, campaigns, and ads, allowing the customer to track the success of their marketing efforts.
That from us in Airtable The marketing dashboard provided our client with a central platform on which they could track the progress of their marketing campaigns and make data-driven decisions. With this dashboard, our client was able to track costs and ROI for each platform and make informed decisions about what to spend their marketing budget on. With the dashboard, he was also able to track the success of his campaigns and ads and thus continuously optimize his marketing strategy.
In summary, the marketing dashboard that we found in Airtable created, was a success. Our client now has a comprehensive platform that provides them with the information they need to make well-founded decisions about their marketing strategy. By consolidating their data in one central location, they can easily track the progress of their marketing campaigns and make data-driven decisions, resulting in greater success.
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