For this automated process, we developed four essential flows that go from processing eye-catching images to producing creative content to scheduling and publishing on social media. Witness how this change enabled our client to concentrate on their core activities while maintain a strong online presence.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Our client is a renowned vacation rental agency with a strong online presence through its unique website. Their main business model is focused on bringing property owners and potential tenants together on their website. However, with the growing portfolio of vacation rentals, the agency recognized that it needed to optimize and automate its social media marketing strategy, particularly on platforms such as Instagram and Facebook.
The main goal of this project was to reduce the manual effort required for social media management while ensuring a reliable and interesting online presence. To do this, our customer wanted to automate the process of planning and publishing content on Facebook and Instagram. The intended result was a more automated, effective social media marketing system that would relieve his team and focus on other important areas of business.
We used a strategic approach and modern technology to achieve the client's goal. Platforms such as 0CodeKit, Airtable, OpenAI and Make were key components for automating content creation, planning and publishing. This case study provides detailed information about the methods used, challenges, and the remarkable results achieved by easily integrating automation technology into our client's social media marketing workflow.
Travelers are increasingly using the Internet and social media to choose their ideal vacation spots, making the vacation rental industry an interesting and competitive area. Our customer faced industry-specific challenges and was looking for creative solutions.
Automating the creation and publishing of social media content for our client required a multi-step process that seamlessly combined human interaction with AI-driven tools. This process can be broken down into four key flows:
To start the process, property owners send an email with pictures of their vacation rentals to a special mailbox. These images capture the charm and beauty of the vacation homes and serve as valuable visual assets for social media content.
We then use a webhook that captures all incoming emails, including images submitted by guests, to ensure a quick and automated response. This essential step streamlines the receipt of images. Once received, these images are systematically stored in SharePoint and are all in the same organized folder structure, which makes them easier to retrieve and access later on.
An image is automatically sent to the powerful image processing tool 0CodeKit sent as soon as it is added to SharePoint. 0CodeKit must first analyze these images to create descriptive tags that accurately describe the content of each image.
At the same time, we maintain an extensive database in Airtable (Table 1), which serves as a central point of contact for important image information. The file name of the image, which acts as a direct link to the corresponding image in SharePoint provided by 0CodeKit generated tags (such as “summer” or “beach”) and the sender's email address are all stored in this table.
This process ensures that every month, a new batch of 25 ideas for social media post ideas from our customer is continuously expanded and ensures a consistent and appealing online presence.
At the beginning of the month, we have ChatGPT a specific request called “Prompt 1” was given. Your goal is to request creative suggestions for social media posts that are specifically tailored to our client's requirements. Two target groups were identified: “guests” and “owners”, and a contribution idea was sought as a result.
ChatGPT processes Prompt 1 and creates a list of ideas. These ideas have been carefully selected to appeal to target audiences; guests are welcomed with a formal greeting, while owners are offered a relaxed welcome. In addition, beats ChatGPT Use relevant hashtags such as #gbsylt to increase the visibility of the post.
The ideas generated are systematically used in Airtable “Table 2,” which also includes fields such as post text, audience, image suggestions, an “Approve” check mark, the planned release date, a “generate” button, and a linked entry in “Table 1.”
Simply clicking on the “Generate” button starts the process and sets the stage for creating appealing social media content. We will then send ChatGPT a “Prompt 2” request with the main goal of generating a detailed post description and associated tags based on previously generated ideas. The target group and the idea serve as input, while the article description text and relevant tags are the desired issues.
The saved generated post description texts and tags can be found in “Table 2” and are therefore available for use. Here we get a list of unused image tags from “Table 1” to illustrate the text with images. These tags are crucial for finding images that perfectly match the post description. To achieve this, we send ChatGPT together with a series of tags for each image and the post description, a request (Prompt 3).
The results of the reconciliation process are saved as separate rows in “Table 3.” These lines include links to the post descriptions in “Table 2,” image links from “Table 1,” an “approved” check mark, and the planned publication date. This process ensures that every contribution idea generated has a perfect visual match, so the system checks the images to determine the top five matches for each idea.
Our customer now has the option to review and approve the generated contributions as soon as they have been created. When they're happy, they can precisely control their social media strategy by scheduling posts for specific days and times.
The system now takes control and publishes on the scheduled day and time. It selects an approved post, does all necessary filtering, and shares it on Facebook and Instagram at the same time. It then changes the status to Airtableonce the posts have been successfully shared, which allows effective tracking and management.
Against the backdrop of the challenges of a competitive market and the need for efficiency, our client sought to optimize their social media marketing activities. We've used innovative technologies to develop a largely automated social media marketing system that includes tools such as 0CodeKit, Airtable, OpenAI and Make uses.
For this automated process, we have developed four key processes, ranging from processing appealing images to creating creative content to planning and publishing on social media. Learn how this change has allowed our client to focus on their core activities while maintaining a strong online presence.
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