Tipps und Beispiele

Wie kannst du dein E-Commerce-Geschäft automatisieren?

So automatisierst du dein E-Commerce-Business!
Dein E-Commerce-Geschäft ist gut aufgestellt, aber du verschwendest immer noch zu viel Zeit mit manueller Arbeit? Automatisiere jetzt!

Auch wenn es einfacher zu sein scheint, ist die Wahrheit, dass es eine Herausforderung sein kann, die Aktivitäten eines E-Commerce-Unternehmens ganz allein zu managen. Das Gute daran ist jedoch, dass du dein E-Commerce-Geschäft automatisieren kannst. Willst du mehr wissen? Dann bist du hier richtig gelandet!

Vorteile der Automatisierung des E-Commerce-Geschäfts

So automatisierst du dein E-Commerce-Business!

Hier ist, warum du die Automatisierung deines E-Commerce-Geschäfts in Betracht ziehen solltest:

  • Richtige Platzierung der Informationen
    Bei neuen Kunden kann es sehr schwierig sein, den Prozess reibungslos zu gestalten, aber du kannst den Prozess automatisieren, um sicherzustellen, dass von den CRMs über die Logistik bis hin zur Buchhaltung alles synchronisiert und in Ordnung ist.
  • Kunden auf dem Laufenden halten
    Kunden wissen gerne, was in deinem E-Commerce-Geschäft passiert; das bringt eine Menge Leads und Konversionen ein. Aber glaubst du, dass es möglich ist, Nachrichten über die von den Kunden bevorzugten Modi einzeln zu versenden? Natürlich nicht, aber mit Automatisierung kannst du es schaffen!
  • Umgang mit Kundenproblemen und Feedback
    Zufriedene Kunden sind der Schlüssel zum Erfolg eines Unternehmens. Die Automatisierung ermöglicht es dir, das Feedback zu verwalten und Kundenprobleme im richtigen Moment zu lösen, um zu verhindern, dass sie sich von deinen Konkurrenten abwenden.

    E-Commerce-Apps, die automatisiert werden können

  • Shopify: Die bekannteste E-Commerce-App, die jedem Verkäufer die Möglichkeit bietet, seinen Shop anzupassen und aus unzähligen Plugins zu wählen.
  • Birdseye: Es hilft dir, den Kundenservice zu verwalten und ihnen den besten Service zu bieten.
  • ShipStation: Es ist eine All-in-One-App, mit der du Produkte für deine Kunden erstellen, verwalten und verfolgen kannst.
  • Intercom: Verwalte deine Kundenbeziehungen mit dieser App und sorge für einen reibungslosen Ablauf.
So automatisierst du dein E-Commerce-Business!

Immer noch Probleme?

Du brauchst Hilfe bei der Automatisierung deines E-Commerce-Geschäfts? Lege jetzt mit unserer Hilfe los und buche jetzt deinen kostenlosen Termin bei uns!

Cloud Integration, iPaaS, SaaS, BPA… Ough, hard to keep track of all these terms. They are currently used frequently (and increasingly) in the context of automation, and it is sometimes difficult to make a clear distinction and distinction. We have already written blog posts on the terms iPaaS, SaaS and BPA, but we’ll take them up again here to make the difference.

But let’s start with cloud integration, because that’s the central umbrella term in which we embed all the other technologies in this blog post.

Arrange a free cloud integration consultation now

What does Cloud Integration mean?

What does Cloud Integration mean?


  • Is available in real time
  • Can be accessed from almost anywhere
  • Reduce potential sources of error by entering the same data multiple times
  • Require less installation and maintenance
  • Can optimize business processes

Arrange a free cloud integration consultation now

To illustrate these advantages, an example is suitable that we know well from our everyday work as an automation agency:

The central data to be used here is the data of a major customer. This can be the simplest information, such as the address. This address is required in numerous but completely different processes in the company: on the one hand, for correct invoicing in accounting. On the other hand, in the CRM system, where all the data of the large customer is also stored. But the address is also important in sales, for example, when employees go to the sales meeting on site.

Now the customer announces that the address of the company has changed after a move. This information will reach you by e-mail. There are now two options:

01. The e-mail is forwarded to all affected departments, accounting, sales, customer service, marketing… All persons open their corresponding program, CRM, accounting software, marketing tools (such as newsletter marketing) and change the data already stored there of the customer. This means that in multiple applications, different people do exactly the same thing: change one address.

02. But there is also an alternative: By connecting your applications, thus by integrizing them, the customer’s e-mail, or rather the information it contains about the address change, is automatically passed on to all affected applications: CRM, accounting, marketing, ERP. This does not require any clicks, because the cloud integration detects a trigger, i.e. address change, and thus automatically starts the process.

What sounds unimpressive in a single process becomes more effective when such a process occurs several times a day or weekly. Because there is a lot of data that is available in different applications and should always be correct. If these applications are cloud applications they are suitable for cloud integration.

But cloud integration doesn’t just happen. There are now a variety of applications that enable and implement this. Such tools usually allow us to link the relevant cloud applications on a central platform and define clear rules on when, how, where, how much data should be passed on and what happens to them.

IPaaS, SaaS, BPA, ABC – who can still see through it?

To realize cloud integration, there are various applications and technologies that are sometimes used interchangeably.

We have made a first distinction between iPaaS and BPA here.

We explain the term SaaS in more detail here.

Here the short version, again:

Cloud integration cannot be done without SaaS, iPaaS and BPA

Cloud integration is rather an umbrella term that includes numerous technologies, such as SaaS, iPaaS and BPA, and this is also absolutely necessary. Cloud integration is a concept that is made possible by appropriate technologies.

However, all terms share the commonality that they are cloud-based and thus offer enormous potential for growth and scaling. In addition, they are often cheaper to implement and maintain because changed requirements are easy to implement.

As an independent automation agency, we implement cloud integration according to your requirements. We use a variety of SaaS tools and iPaas (strictly speaking BPA) software. Together we find individual solutions that are flexible and scalable.

Arrange a free cloud integration consultation now

Automatisierungsberatung. Automate. Improve. Succeed.

Wir beraten dich unabhängig und bieten unsere Expertise an.
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Automation. Blog.

Automation consultancy. Automate. Improve. Succeed.

Wir beraten dich unabhängig und bieten dir gerne unsere Unterstützung an.
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